UK VAT is not simply a choice between charging 20% or charging nothing. Businesses may need to apply the standard 20% rate, the reduced 5% rate or the zero rate, while some transactions are exempt from VAT or outside the scope of UK VAT altogether. Getting that classification wrong can affect your prices, VAT returns, input VAT claims and whether you need to register with HMRC.
For the 2026/27 period, the main UK VAT rates remain 20%, 5% and 0%. The compulsory VAT registration threshold for a UK-established business remains £90,000 of taxable turnover, while the deregistration threshold remains £88,000.
Those headline figures are only part of the story. A business also needs to decide whether each sale is standard-rated, reduced-rated, zero-rated, exempt or outside the scope of VAT. Those categories can have very different consequences for what you charge customers and what VAT you can recover on business costs.
This guide explains the current UK VAT rates, the difference between zero-rated and exempt supplies, when transactions fall outside the VAT system, how the £90,000 registration threshold works, and the records VAT-registered businesses need to keep.
| VAT treatment | Rate | Typical treatment | Input VAT position |
|---|---|---|---|
| Standard rate | 20% | Applies to most taxable goods and services. | Relevant business input VAT can normally be reclaimed, subject to the normal rules. |
| Reduced rate | 5% | Applies to certain qualifying goods and services where specific conditions are met. | Relevant input VAT can normally be reclaimed where it relates to taxable supplies. |
| Zero rate | 0% | A taxable supply on which VAT is charged at 0%. | Relevant input VAT can normally still be reclaimed. |
| Exempt | No VAT charged | The supply is exempt rather than taxable at 0%. | Input VAT recovery can be restricted. |
| Outside the scope | Not applicable | The transaction falls outside the UK VAT system in the relevant circumstances. | Recovery depends on the nature of the transaction and wider VAT rules. |
The standard UK VAT rate is 20%. It applies to most taxable goods and services unless a specific VAT rule says that the transaction qualifies for the reduced rate, zero rate, exemption or another treatment.
For many service businesses, consultants, agencies, trades and professional service providers, 20% will therefore be the normal starting point once the business is VAT registered.
If a business sells an item for £100 excluding VAT at the standard rate, it normally adds £20 VAT and charges the customer £120 in total.
| Net price | VAT rate | VAT | Gross customer price |
|---|---|---|---|
| £100 | 20% | £20 | £120 |
| £250 | 20% | £50 | £300 |
| £1,000 | 20% | £200 | £1,200 |
Businesses should not assume a sale is standard-rated merely because it looks similar to another taxable transaction. VAT treatment depends on the precise goods or services supplied and the circumstances of the sale.
The reduced VAT rate is 5%. It only applies where VAT legislation specifically allows it and where the necessary conditions are met.
HMRC examples include certain domestic fuel and power supplies, children's car seats and some qualifying mobility aids. Other reduced-rate areas have their own detailed conditions.
This means a business should not simply choose 5% because it believes its product or service deserves a lower tax rate. The transaction must fall within a specific reduced-rate provision.
Where you sell products or services with different VAT treatments, your bookkeeping and accounting software should record those rates separately. Accusolve can help businesses configure suitable VAT coding through our Accounting Software Setup service.
A zero-rated supply is still a taxable supply. The VAT rate is simply 0%.
This distinction matters because a VAT-registered business making zero-rated taxable supplies can normally recover VAT on relevant business purchases, subject to the usual input VAT rules.
Examples can include many basic food products and children's clothing, as well as qualifying exports where the VAT rules and evidence requirements are satisfied.
A zero-rated business therefore does not necessarily have "nothing to do with VAT". It may still need to:
Zero-rated and exempt transactions are often confused because the customer may pay no VAT in either case. From an accounting perspective, however, they are very different.
A zero-rated sale is a taxable sale at 0%. An exempt transaction is not a taxable supply for these purposes. That difference affects both VAT registration turnover and the business's ability to recover VAT on its costs.
| Question | Zero-rated | Exempt |
|---|---|---|
| Is it a taxable supply? | Yes | No |
| VAT charged to customer | 0% | No VAT |
| Counts towards taxable turnover? | Normally yes | Normally no |
| Input VAT recovery | Normally available subject to usual rules | May be restricted |
| Can create partial exemption issues? | No, purely because it is zero-rated | Yes, where taxable and exempt activities are mixed |
HMRC identifies a number of categories where supplies may be exempt from VAT. These can include certain financial services, insurance, education, healthcare and transactions involving property and land.
The precise treatment depends on the nature of the service and the legal conditions that apply. Property is particularly important because some property transactions are exempt while others can become taxable, including where an option to tax is relevant.
A business that makes both taxable and exempt supplies can become partly exempt. In that situation, VAT on overheads and other costs may need to be apportioned and some input VAT may not be recoverable.
Partial exemption calculations can become significant for businesses with large property, finance or mixed activity costs. It is worth checking the position before assuming all VAT on expenditure can be reclaimed.
An outside-the-scope transaction is different again. It is not simply a zero-rated or exempt transaction; instead, it falls outside the UK VAT system in the relevant circumstances.
GOV.UK examples include certain statutory fees and goods or services used outside the UK. International transactions can also depend heavily on the place-of-supply rules.
For businesses trading internationally, determining whether a transaction is UK taxable, zero-rated or outside the scope can require a review of:
Overseas businesses and marketplace sellers can find these rules particularly difficult. Our UK VAT Registration & Compliance for Non-Residents and Ecommerce Accounting UK services are designed for businesses dealing with these cross-border issues.
The VAT registration threshold for UK-established businesses remains £90,000 for 2026/27. The VAT deregistration threshold remains £88,000.
Taxable turnover for registration purposes includes standard-rated, reduced-rated and zero-rated taxable supplies. It does not simply mean the value of sales on which the business physically added VAT.
This is an important point for businesses selling largely zero-rated goods. A business can potentially cross the VAT registration threshold even though much of its output VAT is charged at 0%.
Businesses should monitor taxable turnover on a rolling basis rather than waiting until the annual accounts are prepared. If you are close to the threshold, our VAT Registration service can help establish the registration date and complete the HMRC process.
Not necessarily. Overseas businesses that are not established in the UK can be subject to different VAT registration rules and may need to register when they begin making taxable UK supplies rather than relying on the domestic £90,000 threshold.
This is especially relevant to overseas ecommerce brands, importers, Amazon FBA sellers, businesses using UK fulfilment centres and companies making taxable supplies in the UK without a UK establishment.
Non-resident businesses should therefore obtain advice before using the £90,000 figure as a registration trigger. Accusolve's UK VAT Registration service includes support for overseas owners and international sellers.
VAT classification affects more than the VAT return. It can have a direct effect on margins and customer pricing.
A business selling to consumers often works with VAT-inclusive prices. If a £120 consumer selling price is standard-rated, £20 of that amount represents VAT and the net revenue is £100.
If a business incorrectly assumes that a supply is zero-rated and later discovers it should have charged 20%, HMRC may still expect the VAT. The business may then have to fund the VAT from the amount already collected from its customer.
For a high-volume business, that mistake can be expensive. VAT rate checking should therefore be part of product setup, pricing and bookkeeping rather than something reviewed only when the VAT return is due.
Ecommerce businesses often have a higher risk of VAT coding errors because one sales channel can contain products with several different VAT treatments.
A typical online seller might have:
The accounting system needs to distinguish those flows correctly. A single marketplace payout should not simply be posted as one gross sales figure without considering VAT, fees, refunds and other deductions.
Accusolve's Ecommerce Accounting UK support includes marketplace reconciliations, VAT coding and cloud bookkeeping for online sellers.
VAT-registered businesses are generally required to follow Making Tax Digital for VAT unless an exemption applies. HMRC automatically enrols new VAT-registered businesses into MTD for VAT in most cases.
VAT records must be maintained digitally using compatible software, and businesses using more than one software product must maintain the required digital links between them.
Digital VAT records include information such as:
If your VAT records are currently managed through spreadsheets or disconnected systems, Accounting Software Setup can help establish an MTD-ready process.
A VAT-registered business can normally reclaim VAT on qualifying business expenditure that relates to its taxable activities, provided it has appropriate evidence and the normal input VAT conditions are met.
Recovery can be restricted where:
Clean bookkeeping makes this much easier. Our Bookkeeping service helps businesses maintain VAT-ready sales, purchase and bank records throughout the year rather than trying to reconstruct transactions at filing time.
Start by identifying exactly what you are supplying rather than looking only at the customer or invoice description. Then check whether there is a specific VAT provision that changes the normal standard-rate treatment.
A practical review should consider:
If the answer is unclear, it is better to check before invoicing customers than to correct months of VAT returns later.
Accusolve Accountants supports UK businesses, London SMEs, startups, ecommerce sellers and overseas owners with VAT registration, VAT returns, MTD bookkeeping and practical VAT compliance. We are AAT AML supervised and provide accounting and tax support without describing ourselves as chartered accountants.
We can help you:
Visit our Tax Services page for broader business tax support, or contact Accusolve Accountants if you need help checking your VAT position.